Consumers have become increasingly dependent on their mobile devices to perform basic tasks, from booking appointments to paying bills through online banking. Annual app revenue has reached $111 billion and is expected to grow exponentially over the next few years.
To make a real impact with an app, the founders work with developers, designers, and marketers to create an effective app to help simplify a user’s daily routine. In this article, we discuss what goes into building the apps people rely on every day.
Every app started with an idea, but successful apps were created by putting ideas into action. Developers examine the problems consumers are facing and figure out how to solve them. It may seem like a fairly simple and straightforward task, but it’s actually a long series of steps. Developers brainstorm ideas by asking questions about target audience and consumer behavior through in-depth market research.
Chances are that a similar app will be available to consumers, which is why after establishing their demographics, developers dig deep into the competition. The key to successful competitive analysis is determining who is using a competitor’s app and how positive or negative their ratings are. The developers also focus on looking at company history to see if marketing has changed over time and how companies have dealt with challenges along the way. Taking the time to review every aspect of a competitor’s app and understanding what gaps need to be filled is crucial to building a successful and effective app.
MVP stands for Minimum Viable Product. It is set up by creating a roadmap to help developers understand where they are currently with the development process and what steps need to be taken to ensure the success of the application. Some best practices that founders use to create MVPs include writing goals on a whiteboard and then prioritizing them accordingly. They ask about the main functionality of the app and what features should be included to attract users.
Once the MVP is developed, marketers ask users for feedback so they can figure out how to improve the product and increase their revenue.
Once the app is created, it’s time to start monetizing. Developers are working closely with marketers to figure out how to do this. They are considering options such as in-app purchases or subscription payments. They might also include advertisements or sell user data for profit. The key to determining how to set prices is to research what other similar apps on the market charge and check reviews to see if customers are happy with those prices.
Founders don’t always immediately monetize their apps. While it’s okay to go this route, it’s a good idea to take the time to determine the right time to start charging for the app. Skipping this step often results in lost profits, especially for startups.
User Experience Design vs UI Design
The terms “user experience” (UX) and “user interface” (UI) are sometimes used interchangeably, depending on Wix. However, they have two very different functions. UX focuses on how a user reacts to the product, while UI is about aesthetic elements. UX designers use a number of different tools to ensure their app provides a seamless experience for users, as follows:
1. Information Architecture
IA is when the development team decides how an app’s data and functionality is organized, says Forbes. It usually starts by making a list of features the application needs and then prioritizing them.
This step involves using AI to assign different functions and data to different screens. Initially, developers sometimes use wireframe software or even paper to avoid costly mistakes.
Workflows represent a user’s journey through your application. To ensure a positive user experience, developers look at things like the number of clicks needed to perform an action or the accessibility of specific features. If too many clicks are needed to complete a task, it’s a clear sign that the wireframes need to be changed.
While UI, on the other hand, uses a completely different set of tools to design a visually appealing interface, reported by Digital Authority Partners.
1. Style guides
Think of style guides as the foundation of an application’s design. UI designers use them to make sure colors and graphics line up. For example, the font might be blue on one screen and red on another; it makes the app unprofessional and gives users a negative experience.
2. Revised designs
At this point, designers replace wireframe designs with elements from the style guide. The designs are still flexible at this stage, so they can be easily changed if the designer wants to go for a different look.
When the style guide has been fully implemented, designers test the app’s click patterns and other features to identify where improvements might be needed.
Now that the app is ready to launch, marketers need to figure out how to reach their target audience. Often there are many challenges that come with bringing an app to market. Funding is often one of the main obstacles. Marketing is expensive no matter which route an app founder chooses. They may want to try digital marketing, but also invest a little in traditional print marketing. In the digital age, app founders have endless options to market their product, according to a San Diego mobile app company. Social media marketing, PPC ads, and display advertising are just three of the many avenues businesses can take to put their product on the map.
Last update: February 9, 2022