Manage your health and wealth needs in one app


Prudential Singapore Users The digital health and wellness app (Prudential), Pulse by Prudential (Pulse), will be able to use it to determine their daily stress levels, emotional well-being and overall fitness. This health characteristic known as “My Daily Pulse” will soon be available on Pulse for consumers in Singapore.

With a quick scan of their face using the Pulse app, users will be able to measure their vital signs, such as heart rate, heart rate variability, respiratory rate, and oxygen saturation levels. These measurements, which can be obtained instantly, can be used to determine their daily stress level.

The new feature, the result of Prudential’s partnership with Nervotec, a Singapore-based digital health company, will help people better manage and monitor their daily health and stress levels.

Launched in Singapore in April 2020, Pulse is designed to help people prevent, delay and protect against the onset of disease. It is available for download for Singapore residents aged 18 and over. Pulse is also part of Prudential’s strategy to make healthcare more affordable and accessible to all individuals and families in its markets in Asia and Africa.

Commenting on the importance of preventative healthcare, Prudential CEO Mr. Dennis Tan said, “Singapore has an aging population and healthcare-related expenses will be an increasing burden. By being more aware of the importance of cultivating good eating and other lifestyle habits, the more likely people are to take action to improve their health and the more likely they are to age well. With Pulse, we hope to enable Singaporeans to spend more years in good health.

Singaporeans have one of the longest life expectancies in the world, at 83.9 years. As Singaporeans are living longer, it is important to stay healthy longer, especially in the face of an aging population, rising healthcare costs and inflation. These are the challenges Prudential seeks to address – with Pulse.

Other Pulse features include Checkup, a lifestyle assessment and disease risk prediction tool; one powered by AI Symptom checker which offers an overview of possible health conditions based on the symptoms experienced; and one Video consultation with a doctor function that allows users to virtually consult a doctor. Users can then choose to have their medication delivered or picked up at a Guardian Pharmacy.

While physical health has traditionally been the main focus, that has changed, especially with Covid-19 disrupting our lives, Mr Tan notes.

“Improving physical health and well-being is important, but mental and emotional health also requires care and consideration. This is even more crucial during this pandemicemic where more people have been reported to tackle anxiety and depression. By making mental wellness tools and information easily accessible on our Pulse app, we hope to encourage more people to better manage their mental and emotional wellbeing.

the Mental well-being functionality on Pulse consists of three key elements: a mood tracker, which encourages users to track their mood on a regular basis; self-knowledge quiz; and a library of curated content that features strategies for users to deal with their mental wellness issues.

Miniature plans to increase insurance coverage

Pulse also offers small insurance plans that provide coverage for dengue fever, cancer, and infectious diseases. Prudential’s Integrated Shield plan, PRUShield, is also available on Pulse. Pulse users also received free coverage for side effects resulting from Covid-19 vaccinations with the PRUSafe COVIDCover feature, which was recently extended to include children and young people under the age of 18.

“We have launched simpler and cheaper insurance plans to meet the protection needs of Singaporeans over shorter periods. This is part of our ongoing efforts to make health services easily accessible and affordable for everyone,” says Mr. Tan.

Financial planning made easy

Besides health services, Pulse is designed to help users plan their finances so they can better achieve their retirement goals. Singapore is the first prudential market to launch wealth tools on Pulse, called [email protected].

“With [email protected], we hope to improve financial literacy and make it easier for everyone to start their financial planning journey. We want to encourage more people to start planning early so they have a longer trail to build their nest egg. and fund their extended retirement years. Being financially prepared will also help cushion the impact of black swan events such as Covid-19,” says Tan.

Some of the [email protected] tools include My Wealth Score, which helps users assess their financial health and set financial goals. Goal setting allows users to set their financial goals, such as saving for their children’s education or retirement. It helps to track the amount of monthly dues needed and the time it takes to achieve those goals. Ruby, an AI digital assistant, answers financial planning questions and makes personalized recommendations. For more in-depth financial planning conversations, users can also connect with a Prudential Financial Consultant through the app.

At the service of SMEs

Pulse is aimed not only at individuals, but also at SMEs. [email protected], a one-stop digital platform that will help business owners manage their benefits and insurance will soon be launched. These small business owners and their employees will also have access to Pulse’s myriad of health and wealth management solutions, helping them to be healthier and better financially prepared for the future.

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