Latest Etsy Flash Sale of 2021 – Mobile app required

The last Etsy Flash Sale of 2021 is tomorrow, December 14, 2021, with 30% off select listings. However, there’s a catch: Buyers can only access deals through the Etsy mobile app.

In an email to buyers, Etsy wrote, “Think of us as a little bird with good news just for you. Our last flash sale of the year is tomorrow, and there’s only one way to shop: with the Etsy app. Download now, then come back for deals on the most creative finds. Twitter twitter! “

Buyers should note that the sale is not site wide. According to the fine print, “Terms of sale vary; subject to availability and change. See individual listings for more details. The subject line of the email teased: “Tomorrow only …” and inside, Etsy wrote: “FYI: Get 30% off or more!”

The email included a graphic of a chirping blue-colored bird, which immediately recalled Twitter, but there does not appear to be any connection other than the reference to the “little bird.”

It’s no surprise that Etsy called it the last flash sale of the year – the window to get items delivered before the Christmas holidays close.

The email also included the following slogan: “A community that does good”. Etsy began adding the tagline to marketing emails in October of this year.

In June, the sellers had discussed adding a similar message appearing on their listing pages: “Buy on Etsy and be part of a community that does good.” We’re not just a destination for creative products, we’re a community that fosters positive change for small businesses, people and the planet. The sellers believed the post was part of a test because it only appeared on certain people’s ads.

Etsy continues to display a “Let’s be friends” slogan in emails alongside social media buttons for Instagram, Facebook, Pinterest, and Twitter, which has been around for at least a few years.

If you’ve got any ideas on Etsy email marketing, vacation sales, and taglines, respond in the comments below.

Ina Steiner

Ina Steiner
Ina Steiner is the co-founder and editor-in-chief of EcommerceBytes and has worked in e-commerce since 1999. She is a widely cited authority on market selling and is the author of “Turn eBay Data Into Dollars” (McGraw -Hill 2006). Her blog was featured in the book “Blogging Heroes” (Wiley 2008). Follow her on Twitter at @ecommercebytes and send advice to [email protected] See the disclosure at

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