Cornwall’s new business card app to help plant millions of trees


Malachy Dunne is the founder of the MyCard app (Image: Jake Smallwood)

A man passionate about nature thinks he has found the perfect solution to get rid of unfriendly business cards.

Malachy Dunne, a trained psychotherapist, has come up with what he believes is the perfect way to avoid seeing two million trees cut down every year so that business cards can be exchanged between people.

The 61-year-old who set up the Lifetime Therapy Practice in Truro and Falmouth over 10 years ago has spent the last two years raising £ 75,000 and putting together a team of digital creatives to create MyCard .

The concept behind MyCard is simple, allowing people who download the app to create an endless number of beautiful yet interactive business cards that can then be sent to an endless number of customers and contacts.

“It’s a brilliant idea,” said Malachy. “It’s a great tool that makes it very easy to create an infinite number of business cards. Try to print an endless number of business cards for £ 35 a year.

The service offers users a simple and intuitive way to design their own editable card in less than five minutes, complete with their logo, images, thin letters and contact details, and send it to other people or share them. other people’s cards with friends and business contacts at the push of a button on their smartphone and other devices.

Malachy said the app allows users to create their own small customer and contact database to make it easier to interact with them in the future.


But more importantly, while it saves on downed trees to print business cards that often end up needing to be changed when businesses undergo a brand overhaul or people move jobs just to clog unnecessarily pockets and drawers, MyCard will ensure that new trees are planted instead. .

“It’s a great circular business,” said Malachy, who owns 90% of the business. “The trees aren’t cut, so it’s good for the planet and with the benefits I get from the app, I’m planting new trees, which is even better for the environment. I want to plant a million trees. I see it as my heritage.

As the first version of MyCard is set to go live on Apple and Google app stores as Christmas approaches, with a corporate version being finalized for the New Year, Malachy, who has two adult children, has already started planting trees while working with Plant One Cornwall CIC, based in Helston.

The charity works with local communities, landowners and businesses to plant trees in Cornwall and improve biodiversity, create public access to forests, increase carbon capture and restore the ancient Celtic rainforest of Cornwall which once covered most of the duchy.

Malachy also works with the Leaf charity in Kenya, which was set up by a Cornishman to do the same in Africa while also supporting rewilding projects with the Cornwall Wildlife Trust.

He added, “I’ve always been interested in social justice, so when the business version of the MyCard app launches, I won’t be selling my product to a business that doesn’t pay at least the real living wage.

MyCard should be out by the end of November.

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